Music Video Analysis















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Perfect audience member

Attracting the perfect Audience Member – Cross-media production target audience: A fun, loving 16-25-year-old mass market audience. -           My audience member would listen to mainstream and current pop music which would reflect my video’s narrative and performative nature. -           They would have a genuine interest in music and possibly even play an instrument as, within the song ‘Waves’ the guitar is extremely prevalent to the melody as well as the vocals which would therefore target a musical person as well as those who listen for enjoyment. Also my video will include a guitar which will therefore be interesting to them. -           My audience member would wear quite casual, loose, flowing clothes which are reminiscent of the movement of the sea which implies that they are constantly moving from place to place – restless. I...
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Copywright

Dear the owners of the copyright to Dean Lewis' song 'Waves', I am writing to ask your permission to use the song 'Waves' by Dean Lewis to make a music video for my A-level media coursework during the summer of 2019. Our brief is to make a 3 minute video using a song from the pop genre and I have chosen this song because of its meaningful lyrics and exciting melody. Once the music video is finished it will be posted to my class' private You Tube channel which only allows my classmates, and teachers to view. I would be very grateful if I receive permission from Dean Lewis' record company at the time: 'Island Australia' because of their rights and therefore copyright over the song. Yours sincerely, Imogen Bridges. 
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